The Global Preparedness Monitoring Board (GPMB) was convened in 2018. Despite substantial coverage of its first report in September 2019, which predicted a global respiratory pandemic just months before the outbreak of COVID-19, it struggled to get ongoing media cut-through. This hampered GPMB's ability to mobilise the high-level political engagement needed to place investment in monitoring pandemic preparedness at the top of the agenda for global decision-makers.
Global Preparedness Monitoring Board
Building global support for investment in monitoring pandemic preparedness
Highlights
200%
growth in GPMB digital media audiences
2.8M
estimated views across print and digital media
80+
global media mentions
6
op-eds placed in leading global outlets
The challenge
Our solution
Developed a comprehensive 2-year strategic communications and stakeholder engagement plan.
Mapped the GPMB’s key stakeholders, identifying opportunities for engagement.
Built the core narrative and tailored messaging for high-priority audiences.
Expanded the GPMB’s digital engagement by establishing new channels.
Planned and executed high-profile launch events at the World Health Summit and the UN General Assembly, including on-the-ground media engagement, securing comprehensive global coverage.
Our impact
Shifted the global narrative around pandemic prevention, preparedness, and response (PPPR). Our work helped ensure that key GPMB recommendations were adopted in the Political Declaration of the UN High-Level Meeting on PPPR and reflected in the final text of the Pandemic Accord.
“The team at Atalanta understands the interplay between communications, media, and influence. I enjoyed working with them immensely and appreciated their enthusiasm and capacity to help refine our narrative to support our communications and advocacy goals.”
— Karen Mah, Communications and Advocacy Lead: Global Preparedness Monitoring Board Secretariat, World Health Organization
All images used under the following licenses:
Christopher Black.
