Atalanta supported the Ellen Johnson Sirleaf Presidential Center for Women and Development (EJS Center) from its founding in 2020 until 2026 to advocate for the positive role of African women leaders in public life. We provided full-scale communications services, including advising on media and stakeholder relations, thought leadership, digital presence, website development, and visual identity.
Ellen Johnson Sirleaf Presidential Center for Women and Development (EJS Center)
Establishing the global profile of a former President's legacy project
Highlights
750+
global media mentions
431%
audience growth across digital channels
200+
pieces of website content, blogs, and research-led thought pieces
55+
African women public leaders supported with profile building opportunities
The challenge
Our solution
Developed a media relations strategy, securing global and regional coverage.
Placed impactful opinion pieces on behalf of former President Ellen Johnson Sirleaf with global titles including The Guardian and Project Syndicate.
Established the EJS Center's digital channels and delivered social media until late 2024—drafting copy and creating visually compelling graphics.
Supported with the activation of large-scale events, featuring high-level delegates, including current and former heads of state.
Produced compelling copy for blogs and news stories to highlight the positive impact that women public leaders play across the African continent.
Advised on the EJS Center's website construction and digital engagement tactics for growing its audience.
Our impact
Established the EJS Center as a leading institution advancing women's leadership. We have raised the individual profiles of senior figures, helping to normalise—and demonstrate the benefits of—women's public leadership across Africa.
All images used under the following licenses: Ellen Johnson Sirleaf Presidential Center for Women and Development and The Elders.
