Holocaust Memorial Day Trust

Helping survivors of the Holocaust and recent genocides tell their stories

Highlights

7,895

media mentions across four years, including the BBC, The Times, The Telegraph, The Guardian, and The Independent

Op-eds placed, including in The Times, The Telegraph, The New Statesman, The Sun, The House, and City AM

100M+

estimated views across all media

156%

increase in media coverage since 2022

The challenge

Since 2022, we have worked with the Holocaust Memorial Day Trust (HMDT) to raise awareness of the Holocaust and where persecution led in Cambodia, Rwanda, Darfur, and Bosnia. During this time, we have supported key national moments, including the 80th anniversary of the liberation of Auschwitz. Against a backdrop of record levels of antisemitism in the UK, HMDT’s work has become increasingly urgent, making it essential to increase Holocaust remembrance and education, to counter distortion and denial and identity-based prejudice.

Helping survivors of the Holocaust and recent genocides tell their stories

Our solution

Developed a comprehensive communications strategy to position HMDT as the lead organisation promoting the remembrance of the Holocaust across the UK
Delivered annual detailed media plans for Holocaust Memorial Day (HMD), securing extensive international, national, and regional coverage, including op-eds and broadcast coverage for HMDT spokespeople, Next Gen Ambassadors, and Holocaust survivors
Refreshed HMDT’s social media, including targeted activity and influencer collaborations around HMD
Led proactive and reactive media engagement, leveraging HMDT spokespeople and impact data
Created a crisis response framework to ensure timely, sensitive, and effective responses to breaking events

Our impact

Achieved significant media coverage across broadcast, print, and digital platforms, and increased engagement and followers on social media, raising awareness of HMDT’s mission and responding to rising levels of antisemitism and prejudice.

”We have been delighted to work with Atalanta over the past four years. Atalanta’s team has the depth of understanding and nuance to help us navigate the media landscape, ensuring that the experiences of survivors are shared with people across the UK, helping all of us to learn from the past to help create a better future.”
— Olivia Marks-Woldman OBE, CEO, Holocaust Memorial Day Trust