Helping survivors of the Holocaust and recent genocides tell their stories
Highlights
6,000
media mentions across three years, including the BBC, The Times, The Telegraph, ITV, and Sky News
23
Op-eds placed, including in The Times, The Telegraph, The New Statesman, The Sun, The House, and City AM
100M+
estimated views across all media
156%
increase in media coverage since 2022
The challenge
In a time of rising hatred and antisemitism, taking the time to reflect on where prejudice can lead has never been more important. Since late 2022, we have supported the Holocaust Memorial Day Trust (HMDT) to raise awareness of the Holocaust and recent genocides recognised as such by the UK government, and in Darfur. We have navigated a complex geopolitical and public opinion landscape to increase coverage and drive impact for HMDT’s message of hope and engagement.
Our solution
Developed an overarching narrative and key messages that enabled HMDT to navigate a very challenging geopolitical and public opinion environment
Supported survivors of the Holocaust and recent genocides to tell their stories, ensuring that the media took a trauma-informed approach to these engagements
Ensured that live events still achieved their intended communications and stakeholder engagement objectives, despite heightened security considerations
Secured high-level broadcast coverage on BBC News, BBC Breakfast, ITV News, and Sky News, among others
Delivered extensive print and online coverage, including in international, British, and regional outlets
Our impact
Secured high-impact media coverage across broadcast, print, and online, navigating complex geopolitical issues to raise awareness about the dangers of antisemitism and identify-based prejudice.
”We have been delighted to work with Atalanta over the past three years. Atalanta’s team has the depth of understanding and nuance to help us navigate the media landscape, ensuring that the experiences of survivors are shared with people across the UK, helping all of us to learn from the past to help create a better future.”
— Olivia Marks-Woldman OBE, CEO, Holocaust Memorial Day Trust
Holocaust Memorial Day Trust, Sam Churchill, Grainge Photography, Ocean Outdoor, and Jewish News.
Atalanta Limited is a private limited company registered in England and Wales, with company number 10924770. Registered address: First Floor, 5 Fleet Place, London EC4M 7RD, United Kingdom.
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