Since 2022, we have worked with the Holocaust Memorial Day Trust (HMDT) to raise awareness of the Holocaust and where persecution led in Cambodia, Rwanda, Darfur, and Bosnia. During this time, we have supported key national moments, including the 80th anniversary of the liberation of Auschwitz. Against a backdrop of record levels of antisemitism in the UK, HMDT’s work has become increasingly urgent, making it essential to increase Holocaust remembrance and education, to counter distortion, denial, and identity-based prejudice.
Holocaust Memorial Day Trust
Preserving the legacy and testimony of Holocaust survivors
Highlights
7,895
media mentions since 2022
31
op-eds placed in high-profile outlets since 2022
2744
broadcast mentions since 2022
47K+
social media interactions over Holocaust Memorial Day 2026
The challenge
Our solution
Developed a comprehensive communications strategy to position HMDT as the lead organisation promoting the remembrance of the Holocaust across the UK.
Delivered annual detailed media plans for Holocaust Memorial Day, securing extensive national and regional coverage, including op-eds and broadcast coverage for HMDT spokespeople, Next Gen Ambassadors, and Holocaust survivors.
Refreshed HMDT’s social media including targeted activity and influencer collaborations around Holocaust Memorial Day.
Led proactive and reactive media engagement, leveraging HMDT spokespeople and impact data.
Created a crisis response framework to ensure timely, sensitive, and effective responses to breaking events.
Our impact
Achieved significant media coverage across broadcast, print, and digital platforms, and increased engagement and followers on social media, raising awareness of HMDT’s mission and responding to rising levels of antisemitism and prejudice.
”We have been delighted to work with Atalanta over the past four years. Atalanta’s team has the depth of understanding and nuance to help us navigate the media landscape, ensuring that the experiences of survivors are shared with people across the UK, helping all of us to learn from the past to help create a better future.”
— Olivia Marks-Woldman OBE, CEO, Holocaust Memorial Day Trust
All images used under the following licenses:
Holocaust Memorial Day Trust, Sam Churchill, Grainge Photography, Ocean Outdoor, and Jewish News.
