Despite strong academic credibility and impactful work in Colombia, Côte d’Ivoire, Ghana, and Switzerland, the Jacobs Foundation needed a clearer way to connect its global ambition with its country-level expertise. Its communications did not yet fully reflect the Foundation’s evolving role as a strategic partner to governments, an innovative funder, a convener across sectors, and a leading voice on evidence-informed education systems.
Jacobs Foundation
Ensuring evidence is at the heart of education policy-making
Highlights
Endorsed
by the World Bank, UNESCO, and GPE for best practice country programming
200%
increase in earned media, including key markets of Colombia and Ghana
137%
audience growth across all digital channels
10M
average annual digital impressions
The challenge
Our solution
Led a full rebranding process including developing a new narrative tailored for key audiences, updating the brand identity, redeveloping the website, and refreshing all digital channels.
Developed a multi-channel communications strategy aligned to key stakeholders, with tactics spanning global thought leadership, country-level storytelling, leadership visibility, and learning outreach.
Delivered an integrated event strategy supporting engagement by senior leadership at critical UN conferences, the Education World Forum, and high-level discussions on education financing and evidence use.
Built relationships with global, sector and in-country media to increase visibility for the Foundation’s priorities, securing coverage and strategic positioning for initiatives.
Our impact
Strengthened the Jacobs Foundation’s profile across its focus countries and in global education debates, helping position it as a trusted partner to governments and other key stakeholders. Supported relationship-building with public sector, research, philanthropic, and private sector actors while increasing visibility for the Foundation’s role in shaping evidence-informed policy and systems change.
"Atalanta guided us expertly through our narrative development, working closely with our team to ensure our communications drive impact across our core audiences. Their dedicated team have a deep understanding of the global education sector, enabling them to blend strategic insights with execution, working as a true partner with the Jacobs Foundation to deliver on our strategy."
— Donika Dimovska, Chief Knowledge Officer, Jacobs Foundation
All images used under the following licenses:
Jacobs Foundation and UNICEF, Roger Yebuah, 2023.
