Travalyst was founded in 2019 to change the way the world travels, for good. Despite high-profile spokespeople and partnerships with major travel brands, they were struggling for media cut-through. Travalyst also needed to capture the significant growth and impact they had achieved, translating this into a compelling narrative to secure support from diverse audiences and drive policy change.
Travalyst
Transforming the way a leading sustainability organisation is seen
Highlights
103
global media mentions of launch report
1600
report views in first week after launch
1.6B
estimated global audience for media coverage
176K
social impressions in first week after launch
The challenge
Our solution
Developed the strategy and narrative for Travalyst's inaugural impact report, the 'Five Year Milestone Report'.
Advised and led on polling to provide newsworthy hooks for the report.
Drafted and designed the report, ensuring their impact was conveyed in a compelling way.
Oversaw the release strategy, including script writing for video content delivered by Travalyst founder, Prince Harry, The Duke of Sussex.
Led the global media launch, securing high-profile media coverage in key global and sector outlets, celebrating Travalyst's progress and outlining its role in driving policy change as a leader in sustainability.
Created a stakeholder toolkit which was distributed to high-profile supporters and partners, with content that they could amplify on their digital platforms.
Our impact
Transformed the way that Travalyst and their coalition partners were able to talk about the impact of their work—strengthening relationships, boosting policy engagement, and building a strong and credible platform for media engagement.
”Atalanta managed the creation, design, and launch of our inaugural milestone report. Their experienced team has a deep understanding of the important role narrative and design play in communications and stakeholder engagement. This enabled the translation of often complex and technical information into a high-quality report and infographics that drove media coverage across our key markets. Their understanding of how to craft and generate reach for impact organisations is why we keep giving this exceptional team briefs.”
— Julie Cheetham, Chief Executive Officer, Travalyst
All images used under the following licenses: Travalyst and Unsplash.
