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Atalanta in Campaigns & Elections: “How female candidates and leaders are flipping the script on gender”

Atalanta in Campaigns & Elections: “How female candidates and leaders are flipping the script on gender”

5 December 2018 · 1 min read

Campaigns & Elections published a piece from Atalanta Founder & CEO Eva Barboni, highlighting how women candidates in Europe and the United States are changing the campaign playbook when it comes to discussing gender. She writes:

For years, women candidates have been advised to downplay their gender, to dress in a gender-neutral way, and to avoid talking too much about “women’s issues.”

In many cases, this was the right strategy. With public opinion still mixed on women’s political leadership, succeeding in a man’s world often meant masking the fact that you weren’t one of them…But as public opinion about women in political leadership has changed, so must the campaign playbook.

Read more on Campaigns & Elections.

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Atalanta Limited is a private limited company registered in England and Wales, with company number 10924770. Registered address: First Floor, 5 Fleet Place, London EC4M 7RD, United Kingdom.

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