Atalanta in The Guardian
13 March 2018 · 1 min read
The Guardian highlighted Atalanta’s recent findings about how male and female political leaders receive different treatment on social media:
A new piece of research looks at the way that female and male leaders are treated on social media. The research, by the social enterprise Atalanta (which is focused on female representation in government) compared Theresa May to Jeremy Corbyn alongside pairs of female and male political leaders in South Africa and Chile.
They found that May had three times the share of comments about her appearance than Corbyn, and messages about May were often gendered.
Read more about the report, released in collaboration with BrandsEye, on The Guardian.