Atalanta in Campaigns & Elections: “How Female Candidates and Leaders Are Flipping the Script on Gender”
Campaigns & Elections published a piece from Atalanta Founder & CEO Eva Barboni, highlighting how women candidates in Europe and the United States are changing the campaign playbook when it comes to discussing gender. She writes:
For years, women candidates have been advised to downplay their gender, to dress in a gender-neutral way, and to avoid talking too much about “women’s issues.”
In many cases, this was the right strategy. With public opinion still mixed on women’s political leadership, succeeding in a man’s world often meant masking the fact that you weren’t one of them…But as public opinion about women in political leadership has changed, so must the campaign playbook.
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