WinningWomen: A Digital Campaign Solution for Women Candidates

WinningWomen helps female candidates harness powerful digital tools to overcome barriers to electoral success:

While engaging on social media can come with some downsides – such as harassment – it gives women a platform to reach out directly to voters and donors, circumventing institutional barriers. With this in mind, we have partnered with Tectonica, a leading digital agency, to create WinningWomen, a digital campaigning solution for female candidates.

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Eva Barboni
Atalanta in Campaigns & Elections

Citing Atalanta’s recent (Anti)Social Media report, Campaigns & Elections reported on the need for political consultants working with female candidates to develop effective digital strategies:

Reinforcing what many female practitioners and office holders know from experience, the study found that women in public office were more likely than their male counterparts to receive criticism based on their “physical appearance and family life.”

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Eva Barboni
Atalanta in The Guardian

The Guardian highlighted Atalanta’s recent findings about how male and female political leaders receive different treatment on social media:

A new piece of research looks at the way that female and male leaders are treated on social media. The research, by the social enterprise Atalanta (which is focused on female representation in government) compared Theresa May to Jeremy Corbyn alongside pairs of female and male political leaders in South Africa and Chile. 

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Eva Barboni
Atalanta in The Times: "How to fight sexism in the digital age"

In an op-ed for The Times, Bethany Wheatley, a contributor to Atalanta’s recent report   “(Anti)Social Media: The Benefits and Pitfalls of Digital for Female Politicians”, highlights practical steps women politicians can take to mitigate problems of online harassment:

While continuing to campaign for more permanent solutions like social media companies strengthening their safeguards and developing ways to make it easier for offensive content to be taken down – or more difficult to share in the first place – there are practical steps female politicians can take to mitigate the problem.

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Eva Barboni
Atalanta in Reuters: "Online harassment takes 'heavy toll' on women politicians - report"

Reuters and Thomson Reuters Foundation News have highlighted the impact that online abuse has on women politicians, drawing from Atalanta’s new report, “(Anti)Social Media: The Benefits and Pitfalls of Digital for Female Politicians”:

Women politicians are judged more harshly online than their male peers on appearance and marital status, according to an international study comparing how male and female politicians are treated on social media…

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Eva Barboni
Atalanta in Politico: "Theresa May faces more gender-based abuse than Jeremy Corbyn: report"

Politico reports on the abuse that female politicians—UK Prime Minister Theresa May in particular—face online, citing Atalanta’s new report, released in collaboration with BrandsEye: “(Anti)Social Media: The Benefits and Pitfalls of Digital for Female Politicians”.

British Prime Minister Theresa May was subject to three times as many derogatory comments related to her gender as opposition leader Jeremy Corbyn, according to a new report that analyzed tweets about the politicians over a period of three months last year…

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Eva Barboni
(Anti)Social Media: The Benefits and Pitfalls of Digital for Female Politicians

A new report released by Atalanta, a social enterprise dedicated to increasing women’s representation in government, has revealed significant differences in the way that female and male political leaders are discussed online. The report – “(Anti)Social Media: The Benefits and Pitfalls of Digital for Female Politicians” – is based on social media analysis from BrandsEye, a leader in sentiment analysis, and interviews with prominent female politicians and campaign strategists.

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Eva Barboni
Atalanta in Thomson Reuters Foundation News: "To achieve political equality, we should focus less on fairness"

In an op-ed for Thomson Reuters Foundation News on International Women's Day, Atalanta Founder & CEO Eva Barboni argues that in order to achieve gender parity in politics, we need to focus less on fairness and more on why women can win: 

The argument in favour of women’s equal representation in politics often focuses on fairness: we are half of the population, and it is only fair that our share of political power should reflect that. This argument may be hard to counter, but unfortunately it is not very effective in driving change. To understand why, you need to follow the money.

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Eva Barboni
Atalanta Founder Eva Barboni on CNBC Africa

Atalanta Founder & CEO Eva Barboni went on CNBC Africa's "Power Lunch" to discuss how to get more women into politics in Africa and around the world:

Rwanda’s parliament tops in the world in female representation at over 60 per cent. This however is not a common case. Globally, less than one in four members of parliament are women. For more CNBC Africa is joined by Eva Barboni, Founder & CEO of Atalanta, a social enterprise dedicated to increasing the number of women holding senior government positions worldwide and accelerating programs that tackle the root causes of gender inequality.

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Eva Barboni