Claire Fyfe

Claire has over 14 years’ experience working in communications agencies. Having started her career in commercial advertising leading campaigns for brands such as Jaguar Land Rover, IKEA, and Nissan, she has spent the last five years of her career applying her expertise to strategic communications for the US, UK, and Australian governments. During this time, Claire has managed teams across multiple countries to deliver best-in-class domestic and international communications campaigns in more than 30 countries. Previous campaigns have focused on resilience and stabilisation efforts in some of the globe's most challenging environments, where she is experienced in building and managing effective teams.

Alongside her position with Atalanta, Claire is Chair of Trustees for the human rights charity ‘Protection Approaches’. She has worked alongside the co-founders since its inception seven years ago with a desire to support the charity in its mission to tackle the ever-present and growing threat of identity-based violence in our communities.  As Chair, she works to ensure strategic aims and charitable objectives are met, as well as a number of other duties and functions relating to the sustainable success of the organisation.