1. Digging deep
This year, we delivered strategic communications for the Earth Rover Program, an inspiring not-for-profit developing innovative, low-cost technologies to analyse soil health and support restorative land management and global food security. While we particularly enjoyed delivering media training workshops for their team of soil scientists and geophysicists, the major highlight of our partnership was supporting their global launch. Over 700 people from around the world registered for the launch webinar. The launch, as well as their groundbreaking new report, “Soilsmology: Transforming Our Understanding of Soil”, has already garnered hundreds of media mentions – an impressive reach for such a pioneering initiative.
2. Scaling impact
From forging relationships between senior leaders at global forums like the UN General Assembly to delivering targeted digital campaigns, our partnership with the Jacobs Foundation has gone from strength to strength. A standout highlight this year was supporting the launch of SCALE, a landmark initiative by the Jacobs Foundation in partnership with the Ghanaian Ministry of Education, designed to transform education across Ghana. We worked closely with the coalition's partners to shape SCALE's communications, from its logo and visual identity, to equipping all partners with the language to capture its scope and ambition
3. Storytelling and sustainability
Earlier this year, we supported the creation of Travalyst’s Five-Year Milestone Report, helping showcase their progress in driving sustainable travel. From generating global media coverage to designing visually compelling and memorable creative, we loved helping bring their achievements to life. Working with Travalyst reinforced a core lesson for us in communications: data alone doesn’t create impact. It only cuts through the noise when it’s woven into a powerful, human-centered story that engages audiences, inspires action, and amplifies change. Collaborating with an organisation so committed to sustainability reminded us why storytelling is at the heart of meaningful communication.
4. Partnering for change
We supported our long-standing client Airbnb in launching a powerful new partnership with Women’s Aid Federation of England and the Mayor of London’s team. The scheme provides emergency accommodation for domestic abuse survivors in Airbnb properties across London, alongside vital support such as legal advice and transportation. As a company founded on advancing gender equality, this initiative strongly aligns with our own mission. Through cross-sector collaboration, we helped shape compelling narratives that elevated survivor-centred solutions and focused attention on the issues that matter most.
5. Remembering the past and strengthening education
Since late 2022, we have supported the Holocaust Memorial Day Trust in advancing Holocaust education and remembrance. This year’s national Holocaust Memorial Day ceremony, held in January 2025, was particularly significant, marking 80 years since the liberation of Auschwitz-Birkenau. Our team secured high-impact coverage across major national outlets, including the BBC and The Times, highlighting both the commemorative events and the attendance of high-profile guests such as Their Royal Highnesses The Prince and Princess of Wales and the Prime Minister, Sir Keir Starmer MP.
6. From insight to impact
Building on our established relationships with journalists and leveraging Chartered Management Institute’s (CMI) polling data and case studies, we delivered a sustained media campaign that supported CMI’s mission to highlight the importance of upskilling UK managers to boost productivity. Securing features in The Times and The Guardian, the campaign achieved long-lasting impact, with coverage picked up across key trade outlets over several months.
7. Shining a light on Occupational Health
This year saw significant changes to workers’ rights, particularly following the publication of Sir Charlie Mayfield’s Keep Britain Working report. We were proud to support the Society of Occupational Medicine (SOM) in cutting through a crowded media landscape, generating almost 200 pieces of coverage. The campaign successfully highlighted the critical role of occupational health in retaining employees and supporting people back into work.
Join us in 2026 to see how we continue to accelerate impact and deliver results.
